Informatica Study Reveals Attitudes on Personal Data
August 10, 2012
Informatica provides us with some interesting information on perceptions of the personal data issue in “UK Consumers Rank Top Contributors to Personal Data Deluge.” The data integration company commissioned a survey of over 2,000 consumers in the UK in May 2012 in order to discover their attitudes and behaviors when it comes to sharing personal data with businesses. Not surprisingly, young people were found to be the least reluctant to hand over personal information; they are also the group most ready to accept that supplying such data can result in better service.
Some highlights of the report include:
“*Only 35 per cent of UK adults trust businesses to use their personal data as directed by them. . . .
*59 per cent of 18 to 24 year olds and 48 per cent of 25 to 34 year olds agreed that if businesses provided clearer explanations of why they wanted their personal data, and what it will be used for, they would be more inclined to give it to them.
*Further to that, almost one in ten (9%) of the younger generation (those aged 18 to 34) felt that the more personal information they provide a business with, the better the service they receive as a result.”
Another interesting finding: sixty-one percent of respondents chose their family doctor as the least likely to share their information with a third party. Facebook’s score on that question was the lowest, at thirteen percent. That high?
See the press release for more findings from the survey. Informatica’s take-away is that companies must communicate better with users about the ways in which they will use their data. I wonder, though; if the issue is a matter of trust, how much help will clearer language really be?
Informatica boasts that it is the world’s foremost independent provider of data integration software, with nearly 5,000 organizations using their products. Though the company has offices around the world, its headquarters can be found in Redwood City, California.
Cynthia Murrell, August 10, 2012