Lexalytics and FutureEverything Join Forces to Analyze London Olympics Sentiment

August 23, 2012

To further add to the hype of the London Olympics, text analysis firm Lexalytics has announced that it has partnered with FutureEverything with the goal of analyzing the overall sentiment during the said event. “Lexalytics tracks mood of London Olympics” describes how they’re set on accomplishing this:

“The Amherst-based software business has provided Salience, a multi-lingual text analysis engine that is integrated into systems for media monitoring, analysis and business intelligence, to Emoto, a project by FutureEverything.

… Launched this week, Emoto provides the worldwide mood in response to events that are taking place in London 2012. The project tracks micro-blogging sites such as Twitter for themes that are related to the Olympic Games and then analyzes the messages for content and tone, according to the company.”

The public can then access this information via the Emoto website and through the Android mobile app aptly named Emoto in London.

While we all used to think that emotions and computers just don’t mix, Lexalytics has done a good job of getting a lifeless, emotionless machine quantify some sentiment and draw out meaning from text. Of course, the company is far from perfecting this technology and is currently refining it. But once it does, I’m really excited what sort of big applications will emerge, particularly in the area of mobile tech. I can imagine our phones summarizing our emails for us complete with the action items. What do you think?

Lauren Llamanzares, August 23, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

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