Measuring Emotion in the Enterprise
August 24, 2012
We thought SharePoint incorporated social functions. We also thought Fast Search offered sentiment analysis via Lexalytics‘ technology. More must be needed, since CIO now declares, “Yammer Lets Organizations Measure Emotions in Enterprise Social Networks.” The write up informs us:
“Yammer is adding functionality to its cloud-based enterprise social networking (ESN) software that lets organizations gauge the types of emotions expressed in employee posts.
“The new capability will be provided via an integration with Kanjoya, whose Crane software is designed to identify and analyze ‘sentiment’ in text, Yammer said on Thursday.
“Yammer customers who sign up for this feature will have a new Crane dashboard in their Yammer admin console that will describe the prevalent mood in reactions from employees in the ESN about specific topics.”
The example given—use the software to analyze emails and other communications to determine how employees feel about a recent benefits change.Crane tracks about 80 different emotions; it allows administrators to search by keywords, narrow reactions by office or department, and create graphical representations of their workers’ feelings.
I know such a tool can be more efficient than simply asking employees for their opinions, especially in large organizations. Still, I just can’t ignore the Orwellian aftertaste left by such innovations. Maybe it’s just me.
Cynthia Murrell, August 24, 2012