Our Mobile Phone Wonderland

August 25, 2012

Here is where hype and over-the-top marketing collide with reality. Cell Phone Digest reports that “Pew Research Reviews Mobile Phone Problems.” Reporting on a recent survey from the Pew Research Center, the article states:

“Even though mobile technology often simplifies the completion of everyday tasks, cell phone owners can also encounter technical glitches and unwanted intrusions on their phones. In an April 2012 survey, the Pew Research Center’s Internet & American Life Project assessed the prevalence of four problems that cell owners might face.”

The four problems: dropped calls (72% experienced them), unwanted sales calls (68%), spam texts (69% of texting users), and slow download speeds (77% of those who go online with their phones). The survey found that smartphone users experienced these problems more than those with phones of average intelligence.

The write up notes that, though the study was not structured to measure illegal cell phone marketing, the amounts found imply a lot of that is going around. The article reminds us to look into the National Do Not Call Registry if we wish to reduce the number of marketing calls and texts we receive.

Researchers suspect that our levels of dissatisfaction are the result of technology that has not been able to keep up with our expectations. Could less-than-completely-honest advertising have anything to do with that? Nah, that can’t be it.

Cynthia Murrell, August 25, 2012

Sponsored by ArnoldIT.com, developer of Augmentext


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