Google and Boingo Team Up on Mall and Airport Wi Fi
September 6, 2012
Microsoft used to pay people to search. Now Google pays to get people to connect courtesy of Google– Quite similar in our perspective. You see, Search Engine Watch reports that “Google Offers Free & Discounted Wi-Fi at US Malls, Airports.” The search giant is working with Boingo Wireless to offer free Wi-Fi access at eight malls and discounted access at sixteen airports. As you might suspect, there is a small catch: one must subscribe to Google Offers to take advantage of the program.
Writer Amanda Miller tells us:
“This June, Google partnered with Boingo Wireless to offer free Wi-Fi in six subway stations and more than 200 other locations in New York City. That program is scheduled to end September 7.
“Now, shoppers will be able to surf the web for free in select Los Angeles, San Francisco, Seattle, and Tampa malls, among other major city locations.
“In the airports selected, Google is offering 50 percent off a 24-hour Boingo As-You-Go wi-fi pass.”
See the write up for the list of airports Google and Boingo chose for their project. I wonder, though—if the subway venture has an expiration data, will this new arrangement similarly end at some point? Why bother if the initiative is not long term? It couldn’t be a cynical ploy to hook customers on a service they will later have to pay for, could it? Nah.
Cynthia Murrell, September 06, 2012