Cars dot com Announces Move to Integrate Autonomy
September 21, 2012
HP’s Autonomy is making another move toward continued expansion as it announced recently that it will be working with Cars.com on a new project for the online car shopping site. In a press release from Autonomy, “Cars.com Drives Online Conversions with Autonomy, an HP Company,” we learn Cars.com will be implementing Autonomy’s Multivariate Testing solution to increase sales leads and online conversions. The leading online car shopping destination will be using Autonomy Optimost to test combinations of content, design, pricing, and offers with customers.
The article shares more about the venture:
“‘We are focused on offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy, and how much to pay for a car,’ said Vince King, director, Consumer Publishing, Cars.com. ‘Autonomy plays an important role in this mission, as their technology enables our marketers to deliver a relevant, engaging, and useful online experience.’”
We think this could be a successful marketing optimization venture for Cars.com, but hope this integration will be more favorable for HP than the company’s acquisition of Autonomy which has been marginally anticlimactic.
Andrea Hayden, September 21, 2012