Exalate Lands Big Venture Funding for Big Data
October 7, 2012
Folks at the online marketing consulting firm eXalate must be celebrating since, as Online Media Daily reveals, “eXalate Secures $12 Million to Harness Big Data.” The Series C funding was led by new investor NewSpring Capital, and a general partner from that firm, Glenn T. Rieger, will be joining the eXalate board. The money is destined to both help grow the company’s product line and facilitate expansion. The write up by Laurie Sullivan tells us:
“eXelate will address several emerging trends, notes Mark Zagorski, the company’s CEO: custom modeling and adaptive audience intelligence. In the former, marketers use their own data as a ‘seed’ to model more relevant target audiences and accelerate the purchase funnel. In the latter, marketers modify targeting models in real-time to adapt to how audiences are interacting with the brand. He said both move the audience targeting business away from ‘cookie cutter segmentation’ and into a model where data conforms to the client, not the other way around.”
Zargosi believes his field is just beginning to glean intel from events with less obvious connections, and that existing investments in limited solutions is holding companies back. “Going beyond ‘the platform’ and actually providing solutions” gives eXalate‘s clients an advantage, he says. The company is headquartered in New York City, and currently has offices in Israel, France, and England.
Cynthia Murrell, October 07, 2012