The Heat Now Pings From Text Radar: September 28 to October 4
October 9, 2012
This week, the Text Radar blog published some excellent articles that explaining the impact of big data on a variety of different industries.
Agriculture may not be a business that you immediately associate with big data, however, “Farmers Small and Large Rely on Data Collection and Analysis to Boost Efficiency” provides the example of a dairy farmer with only 170 cows who is milking 24/7 based on data from ALPRO Herd Management Machines that signal for prime milking times and milk automatically.
The article states:
“Farm-related B.I. vendor Farmeron attempts to aggregate all farm-related data in a single Web portal. The company was started by Matija Kopi?, the CEO who calls himself the “Main Cowboy in the Saddle” and Marko Dukmeni?, the CTO who is their Chief Tractor Hacker. They offer monthly accounts (starting at 25 cents per animal per month) to track animal physical characteristics along with milk production, medical treatments, and even particular feeding group schedules. As soon as your animal is born or enters your farm, you can track all these details in their database. For example, you can view how the weight of animals has changed based on certain feedlot procedures or keep up with the particulars of your animals’ breeding schedules. Call it tracking cows in the cloud.”
Big data impacts more than just business efficiencies. “Applying Big Data Analytics to See Lives in a Different Light” examines the impact of big data analytics on public life.
Using the example of farming, the article explains how farmers were compensated for lost crops through the use of big data analytics technology:
“The Climate Corp., a company founded by former Google executives David Friedberg and Siraj Khaliq, provides crop insurance for farmers by analyzing 22 data sets for weather every six hours, calculating about 10,000 scenarios that could happen to a grower during the next two years. They run 34 trillion different simulations that can be used to price hyper-local insurance rates for atmospheric calamity. When erratic rain caused one farmer’s corn crop to fail, Climate Corp. automatically compensated him $45,000 for his losses. “
“Food Genius Finds Big Data Niche with Restaurant Big Data Insights” tells the evolution of Food Genius, from from dish recommendation app startup to industry dashboard producer. Currently tracking more than 360,000 restaurant locations, 110,000 unique menus and 16.3 million restaurant menu items, the company will be launching Food Genius Reports in early winter 2013.
Text Radar writer Alison Wilson states:
“The article goes on to explain how Food Genius evolved its business model by talking to potential customers and investigating changing focus to a B2B data service, and in the process realizing that there was a vast difference in the amount of data available for restaurants versus consumer packaged goods and therefore a lucrative market to offer actionable insights in the restaurant industry. The article notes that there is already competition from other companies in this area, but that Food Genius plans to set itself apart by offering Big Data mining and machine processing to provide more up to the minute insights than its competitors with just a few clicks of the mouse.”
For those businesses that have large amounts of content that has been untagged, you should consider investing in an automated content classification system like Smartlogic’s Semaphore Content Intelligence Platform. This software applies navigational taxonomies, ontologies, and automated classification to extract facts and insights from any industry’s Big Data.
Jasmine Ashton, October 9, 2012