AOL Adds its Video Library to YouTube
October 14, 2012
Search Engine Watch recently reported on AOL’s new plan to syndicate nearly 20,000 videos on YouTube in the article, “AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels.”
According to the article, this was mentioned this as a potential new revenue stream for the company. This deal is quite significant because it is merging together two of the largest video content properties, YouTube’s parent company Google and AOL.
The article states:
“According to comScore, Google sites, driven primarily by video viewing at YouTube.com, had 150,198,000 total unique viewers in August, who watched 13,772,310,000 videos for 443.4 minutes per viewer. By comparison, AOL Inc. had 45,685,000 total unique viewers that month, who watched 725,166,000 videos for 62.8 minutes per viewer.
In other words, YouTube reaches more than three times more unique viewers, who watch almost 19 times more videos for over seven times more minutes per month. If you were to represent their respective shares of the online video market, it would resemble a penny-farthing bicycle.”
By adding its video library to YouTube, AOL is able to reach a whole new audience of viewers. This is certainly a milestone for the online video industry.
Jasmine Ashton, October 14, 2012