Google Updates Algorithm

October 25, 2012

Web site design is not only important for user experience, but also because it may impact search engine page rankings.  Google, arguably the most used search engine, recently updated its page layout algorithm.  Read the full report in the Search Engine Watch article, “Google Updates Above the Fold Page Layout Algorithm.”

The Page Layout algorithm first launched January 19, 2012. In the official announcement, they explained who might be affected: ‘Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content above-the-fold can be affected by this change.’

They continued, ‘If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.’

In addition to Web site design, another important element is Web site search.  Businesses should be particularly concerned with how quickly users can locate necessary information on their Web page.  Nothing will turn a potential customer away faster than a slow and painful online search process.  Fabasoft Mindbreeze makes a very effective Web site search solution that automatically crawls your organization’s existing site and smartly indexes the results.  Mindbreeze InSite is a smart investment for any organization with a Web presence.

Emily Rae Aldridge, October 25, 2012

Sponsored by ArnoldIT.com, developer of Augmentext.

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