The Heat Now Pings From Text Radar: October 19 to October 25
October 30, 2012
The Text Radar content intelligence blog discusses many important advancements in big data analytics technology. This week, several articles rose to the top of our charts.
“TechAmerica Foundation Releases Report on Big Data in the Government Sector” examines a report released showing big data’s influence on the government sector. The report recommends a five-step path to moving ahead with big data initiatives.
When summarizing government big data potential, the article states:
“In quick-hit looks at individual federal agencies, the report pointed to big data potential such as: added health care quality with EHRs and early detection tools; harnessing information from distributed sensors to quickly react to traffic pattern changes and jams; analysis of student learning; proactive fraud detection for taxes; responses to performance issues and other triggers of cyber security breaches; better long-term weather pattern recognition models; and direct connections between an unemployed job seeker’s skill set and available work.”
While big data technology is booming in the United States, it is also having a global impact. “Big Data Booming in India with Tech Savvy Engineers and Analysis Boutiques” analyzes how India has become a hot bed for big data analytics.
The article states;
“One data analytics company called Mu Sigma is taking advantage of this industry boom. Also, Sun-dararaman Viswanathan, a manager at Zinnov, a software consultancy in Bangalore is quoted in the article as saying that India is a services nation and can easily build service around asking the right questions. There are hundreds of “analytics boutiques” as people open startup companies to take advantage of Big Data. Also mentioned in the article, India has moved into the Big Data analysis industry since the availability of open-source software and the substantial drop in costs in cloud computer storage. Also, although overall costs in India are not as inexpensive as they once were, the country now has large numbers of math-savvy IT engineers who can take advantage of all Big Data has to offer.”
While big data solutions are making many companies run more efficiently, they are also causing some industries to change the way they do things. “Big Data Revolution Means a Change in Mindset for Marketers and Business” emphasizes that in order for the big data revolution to take place there has to be a change in mindsets first. Instead of thinking in terms of right and wrong actions, marketers need to start thinking like Google.
The article states:
“In the world of big data, it’s not about knowing the structure of the data per se. It’s more about looking for statistical correlations and that fuzzy statistical technique is what the mindset of big data is. You may not understand the mechanism but you have to live in that data, It’s an uncomfortable place, it’s this fuzziness that is the world we’re going to live it. Now that we carry devices, we are radiating data. From our bodies, our checkins, our emails and interactions, we are creating a breeding ground for the next generation of technology.”
Smartlogic is a company that has the capabilities to bring this sort of technology to the masses. Its Semaphore Content Intelligence Platform can be used to increase client bases, reach new markets, and generate new revenue.
Jasmine Ashton, October 30, 2012