IntelTrax Summary: November 9 to November 15

November 19, 2012

This week, the IntelTrax advanced intelligence blog published some important information regarding the state of big data and its impact on some of the world’s most up and coming industries.

The Ethics of Big Data” examines the possible ethical quandries that develop from big data analysis. However, despite the potential ethical challenges that face the industry in the end the pros, outweigh the cons.

The article states:

“Yet it cuts both ways: Consumers also can take advantage of the democratizing effects of big data. In fact, there’s an app for that: RateDriverenables users to quickly determine the appropriate rate they should expect to pay for attorney’s fees in 51 U.S. markets.

Big data holds promise to improve the legal profession and the quality of service that we deliver to clients, says Carolyn Elefant, a Washington, D.C., attorney and technology evangelist. “Significantly, big data would inject a strong dose of transparency into lawyer marketing and assist consumers in hiring lawyers. How so? Because big data can be used to show the likelihood of winning a case and the true cost.”

An article that shows the way that big data is transforming the healthcare industry is, “Big Data is the New Anti-Virus.” However, it looks at it from the angle of computer health and how to better detect viruses.

The article states:

“With Seculert Sense, customers can now upload log files using a Secure FTPS tunnel, or upstream logs through Syslog directly from a secure web gateway or web proxy devices, or log aggregation solution for real-time detection and forensics investigation. Built on Amazon Elastic MapReduce, Seculert Sense launches a “big data analysis cloud” that rapidly analyzes an organization’s vast amount of log data, going back months or even years and comparing it against the thousands of unique malware samples collected by Seculert. Over time, Seculert Sense continues to digest huge amounts of data in order to identify persistent attacks that are going undetected by next generation IPs, Anti-Bot and Secure Web Gateways.”

Big data analytics is not only taking off in America, it is becoming a world-wide phenomenon. “Asian Analytics on the Verge of a Boom” describes the potential for big data analytics success in Asia.

According to the article,

“Two different consumer analytics platforms from Singapore Management University (SMU) and StarHub respectively aim to provide insights into consumer behavior, so companies can develop and tailor initiatives that will be more relevant to and better received by customers.

Rajesh Balan, director of LiveLabs Urban Lifestyle Innovation Platform at SMU, said the platform will enable organizations to utilize real-time insights, helping their campaigns go to market and assess the outcome faster. On the consumer end, it will turn what most users perceive as intrusive spam messages on their phones into something useful.”

It does not matter what country you live in or what industry you work in. Big Data analytics technology is becoming too important to overlook. Digital Reasoning has been using automated understanding of big data for nearly a decade.

Jasmine Ashton, November 19, 2012

Sponsored by, developer of Augmentext



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