Rich Usable Search Solutions Beat the Wisdom of the Crowd by Integrating it
November 19, 2012
The CMS Wire’s article “Should I Auto-tag or Crowdsource my Metadata?” reminds us that humanity could quite easily be replaced by machines… in a good sci-fi movie. Those that stick to a more realistic view know that though we depend on machines for assistance, humans are still on top of the food chain. However, the enterprise eats a little differently.
Cooperation between man and machine goes a long way in establishing enterprise operational efficiency but conflicts can arise when trying to find efficient software to ease the data transition:
“It does not take a genius to figure out who won based on “who” can process a text prompt faster with a high rate of accuracy, provided human engineers are close behind to tailor parameters for improved accuracy. There is no guarantee that any institutional knowledge or necessarily any subject matter expertise will “automagically” show up in your results for tags. Let us return to reality, clear out any smoke screen of unrealistic expectations and remember what is the source of these tags and what does the source know.”
The human perspective is an important part of the process; however the wisdom of the crowds is rarely an effective tool for the enterprise. A system such as Intrafind that provides tagging seamlessly into business processes makes for a richer, more usable search solution. Reliable software solutions like this will surpass the wisdom of the crowd by integrating machine processes into a human defined structure.
Jennifer Shockley, November 19, 2012