The Heat in Text Radar: November 30 to December 6
December 11, 2012
This week, the Text Radar blog covered some excellent articles discussing big data’s impact on a multitude of different industries that deal with content intelligence and compliance.
One interesting story, “Big Data Information Governance Essential to Mitigate Risk with Unstructured Data” explains how, due to the fact that content storage has become relatively inexpensive, organizations are attempting to store huge volumes of data which is often unstructured and difficult to analyze.
The article concludes:
“Effective information governance not only helps make business operations more efficient, but also mitigates risk. Most organizations are so busy just trying to manage structured information that they haven’t yet addressed unstructured content, much less given enough attention to litigation risk associated with information. Now is the time.”
On a more uplifting note, “Big Data Process for Winning Marketing Strategies” recommends using big data as the driving force behind marketing decisions rather than intuition.
The article explains:
“Remember, it’s important to lead with data, not hunches. When it comes to your customers, are you relying on data or do you still rely on intuition when making decisions? If it’s the latter, you’re not alone. Hunches, however, are not a reliable source for decision making—no matter how long you’ve used them. Using Big Data for decision making not only improves the customer experience, it gives you a clear, more complete view of each customer, and allows you to communicate with enhanced relevance.”
The old ways are no longer cutting it in any industry. Even disaster relief is using big data’s cutting edge technology. “Big Data and its Role in Hurricane Sandy Response by Steven Connolly” explains big data’s role in predicting and responding to hurricane Sandy. Some of the hurricane’s devastation was lessoned by big data’s ability to allow state and local governments to take safety precautions up and down the coast.
In addition to this, the article states:
“Connolly also points out that weather professionals were able to let people know about the potential significance of the storm so they could be more prepared. These predictions were “getting more detailed and more accurate as more data points were available.” In addition, organizations, like Google, were able to develop applications to help. Google utilized its Superstorm Sandy application to overlap power outage information along with weather details on a map that also included shelter locations and traffic conditions. Social good and practical uses for Big Data analysis are exciting.”
It is important to remember that regardless of your company’s field, it is important that you choose a data management system that analyze big data and take the work-load off your employees by automating the process. Smartlogic’s Semaphore Content Intelligence Platform does this and so much more.
Jasmine Ashton, December 11, 2012