Gannett Wants Better Content Management
December 31, 2012
Gannett is a media and marketing company that represents USA Today, Shop Local, and Deal Chicken. One can imagine that such a prolific company has a lot of data that needs to be organized and made workable. Marketing and media companies are on the forefront of the public eye and if they do not get their client’s name out in the open, then it means less dollars in the bank for them. One way this could happen is if they do not centralize a plan for information governance. The good news is “Gannett Chooses ITM for Centralized Management of Reference Vocabularies,”as reported via the Mondeca news Web site. Mondeca is a company that specializes in knowledge management with a variety of products that structure knowledge in many possible ways. Its ITM system was built to handle knowledge structures from conception to usage and the maintenance process afterward. ITM helps organize knowledge, accessing data across multiple platforms, improved search and navigation, and aligning/merging taxonomies and ontologies.
Gannet selected Mondeca for these very purposes:
“Gannett needed software to centrally manage, synchronize, and distribute its reference vocabularies across a variety of systems, such as text analytics, search engines, and CMS. They also wanted to create vocabularies and enrich them using external sources, with the help of MEI. Gannett selected ITM as the best match for the job. At the end of the project, Gannett intends to achieve stronger semantic integration across its content delivery workflow.”
Gannett is sure to discover that Mondeca’s ITM software will provide them with better control over its data, not to mention new insights into its knowledge base. Data organization and proper search techniques are the master key to any organization’s success.
Whitney Grace, December 31, 2012