The Heat in Text Radar December 21 to December 27
January 1, 2013
This week the Text Radar blog posted some useful stories regarding the state of content intelligence, compliance and big data in a variety of industries.
A Call for Increased Big Data Analytics in Healthcare Industry discusses big data analytics in relation to the future of healthcare and drug development. Big data allows patients to rely on more than just the expertise of their doctors.
The author explains why big data is so important:
“This is where Big Data in healthcare can become a true lifesaver. Typically, in medicine, we know only what works for the majority of patients, not what will work for an individual. However, with enough data from enough people – we are talking hundreds of thousands, and sometimes, even millions of patients – we can apply analytics to build predictive models to discover which interventions will work. For the last twelve years, it has been my job to make that happen.”
While the healthcare industry is relying more and more heavily on big data analytics technologies, it is not alone. “Pop Stars and CIA Tapping into Big Data Potential” refers to an article by Ellis Booker that informs that the CIA is actively seeking big data scientists through job listings.
The CIA is not alone:
“Booker also discusses insurance companies, pop stars, alternative energy organizations, and retailers are also turning an eye to big data. Mainstream uses are intriguing and solutions being developed in governments and healthcare are potential game changers.”
During the latest presidential campaign there was a great deal of articles published discussing the use of microtargeting to gain electoral votes. “Recap of Big Data Uses in the 2012 Presidential Election” discusses the technology successes and pitfalls behind the two campaigns in this year’s presidential election.
While both candidates used big data as part of their campaign strategy, Obama outdid Romney in his use of technology:
“Per Jed Wylie, couple of data points to consider:
* Obama – 33 million Facebook likes and 23 million Twitter followers.
* Romney – 12 million Facebook likes and 1.7 million Twitter followers.
Obama ran an email marketing campaign which had a list of 13 million highly targeted people on it. He emailed 20 times more than Romney and his open rate was 10.7% as compared to Romney’s 6.4%. But the story goes beyond this.”
As you can see, it does not matter what industry your company occupies, data analytics technology can be useful. We recommend turning to an expert like Smartlogic. Smartlogic’s Semaphore Content Intelligence Platform uses semantic technology to help industries tackle unstructured data and develop practical applications and solutions. Smartlogic is very useful in managing information.
Jasmine Ashton, January 1, 2013