The Heat in Text Radar: December 28 to January 3
January 8, 2013
The new year is off to an excellent start and the Text Radar big data and content intelligence blog published some insightful summaries regarding the impact of data analytics technology on different markets.
According to “Heather Clancy Predicts 2013 Trend of Big Data for Small Business” this next year will involve a lot of talk about bringing big data analytics technology to small businesses.
Clancy explains:
“If you think about it, there is no reason why any small business that relies heavily on tools such as Google Analytics – which offers marketing campaign metrics – shouldn’t be looking for the same reporting capabilities for their other company data. Indeed, so-called “big data” analytics are probably something that should become a check-off item for any cloud services that your small business may be considering.”
Another article, “Microtargeting Gaining Traction and Could Help Shape GOP Future” explains the significant role that microtargeting played in the 2012 election results.
The article states:
“Jowers is hesitant to point to any one factor in the reason President Barack Obama won re-election…Given new microtargeting, Jowers said, strategists can more easily identify and target certain voting blocs of people. ‘You can isolate a husband from his wife. Microtargeting lets you look at what their hobbies are, what kind of car and truck they drive and pretty much determine what party they are and what issues are important to them,’ he said.”
The political sector is not the only arena that has seen the benefits of data analytics technology. According to “Using Metadata to Enrich Information in the Law Profession” attorneys are seeing great benefits from this technology.
The author states:
“Metadata is simply data about data… Metadata has tremendous digital impact. Electronic files—be they digital images, video, Word documents, pdfs, you name it, contain underlying data. The reason is not nefarious. In many documents, drafting and modifying a settlement agreement for example, it can be useful to know who changed what.
He goes on to relate the importance of metadata to the law profession:
Electronic discovery gets expensive quickly. Mirroring hard drives and having experts sift through the resulting information can turn up great information in the right case. But make sure it is the right case.”
Regardless of what industry your company occupies, data management is a an integral part of allowing business to intelligently consume IT. Smartlogic offers an information platform that manages digital assets well.
Jasmine Ashton, January 08, 2013
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