Focus Within Big Data is Steered Towards Enterprise Information Delivery

January 10, 2013

The New Year brings about resolutions of all shapes and sizes. We spotted an interesting one from Tech Crunch author Leena Rao in regards to big data. Unlike many CEOs and IT professionals seeking to utilize this cutting edge technology, she wants to abolish the term ‘big data.’ In the article, “Why We Need To Kill ‘Big Data‘” she chalks up the concept to a mere buzz word.

The author states the following in the referenced article:

Why have I grown to hate the words “big data”? Because I think the term itself is outdated, and consists of an overly general set of words that don’t reflect what is actually happening now with data. It’s no longer about big data, it’s about what you can do with the data. It’s about the apps that layer on top of data stored, and insights these apps can provide.

Rao signals an important change in enterprise readiness for big data; companies are prepared to take action by deploying and utilizing big data solutions. We will see many companies use technologies focused on enterprise information delivery across the entire organization. The key is having the right knowledge in the right place and at the right time.

Megan Feil, January 10, 2013

Sponsored by, developer of Beyond Search.


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