Elasticsearch Pins Big Hopes on New Marketing VP
January 12, 2013
The complex Elasticsearch, with their recent investment infusion, seems to be tapping into proven marketing strategies. In “Elasticsearch Expands Executive Team to Drive Adoption of Big Data Search,” BusinessWire reveals that the company is welcoming tech-marketing expert Elyse Phillips, who has spent fifteen years in the field. The write-up summarizes the new vice president of marketing’s experience:
“Elyse has spent her career rapidly evolving innovative technologies and services into market game changers. Prior to Elasticsearch, Elyse was director of marketing at Appcelerator, the leading mobile development platform provider, where she launched Titanium, the number one open source mobile development platform in the world, and helped build a community of 350,000 mobile developers worldwide. Prior to Appcelerator, Phillips was the head of marketing and investor relations for First Virtual Corporation, a pioneer in Internet video, where she took them from start-up through IPO.”
Elasticsearch CEO Steven Shuurman believes that Phillips’ history of creating savvy marketing positions and strong visibility will help drive his company to big-data success. Will marketing be enough to overcome the complexity of their system?
Elasticsearch recently benefited from $10 million in Series A funding. Though their headquarters are in Amsterdam, Phillips will reportedly be working in the SanFrancisco Bay offices. The company was formed in 2012 specifically to develop and support the open-source elasticsearch solution, which several of its founders helped establish through Apache.
Cynthia Murrell, January 12, 2013