Big Names Ramping up the Analytics Field

July 23, 2013

The world of analytics is getting much more competitive. We’ve been seeing some impressive names belly up to the bar or revamp their already available platforms. One such case we discovered in a recent Daily Finance article, “Actuate’s Newest Release of BIRT Analytics Add Key Advanced Predictive Analytics for Business Analysis.”

According to the story:

“Adding to its already rich set of capabilities for business analyst-driven predictive analytics, BIRT Analytics 4.2 sports three new advanced features: Association Rules for detecting purchase patterns over time (for instance in grocery receipts by and across customer segments); Decision Tree, which allows prediction of outcomes based on decision paths; and Campaign Workflow to enable you to effectively execute campaigns based on the analysis, and set up a process to improve them based on analyzing the results.”

While we have extremely high hopes for this new edition of BIRT, we are aware that it’s a long, hard climb to the top of the analytics mountain. Personally, we think organizations like Oracle and Sinequa do a better job. We are patiently waiting to watch BIRT burst to the top of the charts, but know that it might never happen. Such is the world of analytics, be warned.

Patrick Roland, July 23, 2013

Sponsored by ArnoldIT.com, developer of Beyond Search

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