Taming the Analytic Fire Hose of Twitter
July 24, 2013
If anything, Twitter is less a social media portal and more of an informational fire hose. The data that comes barreling through that outlet has been a horse no digital cowboy could break. However, we are starting to see promising signs of tools to do just that, according to a recent All Twitter article, “FirstRain Unveils First Tweets, Bringing Curated Twitter Intelligence to Sales Teams.”
According to the story:
“FirstRain’s FirstTweets bills itself as ’the world’s first solution for extracting business-relevant Twitter intelligence for sales, marketing and senior leadership teams.’”
The product filters out 99.9% of the Twitter fire hose to deliver only the most relevant Twitter intelligence directly into businesses’ CRM software and social enterprise platforms.
As anyone who’s used Twitter before, especially on behalf of a large brand, knows, it can be incredibly time-consuming to weed through hundreds of thousands of tweets to determine which to respond to, which accounts to cultivate relationships with, and what’s being said about your business on an hourly basis.
We are really excited to see this in action. However, we are cautiously optimistic. We’ve seen too many other social media analytics opportunities not live up to the billing. However, if FirstRain can pull it off, this will be on everyone’s wish list.
Patrick Roland, July 24, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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