AWS Architect Defends AWS Turf

October 10, 2013

Now that the concept of the cloud has caught on, the folks at Amazon Web Services are not taking competition lying down. The Register reports, “Oh Snap—AWS Daddy Disses It’s ‘Old Guard’: You’re so 2000-and-Late.” To unpack that title: The “AWS Daddy” is Andy Jassy, the architect of AWS and a current Amazon VP. The “old guard,” though unnamed by Jassy, must refer to Oracle, HP, Dell, and Microsoft, all of which are now offering cloudy services. And that reference to a Black Eyed Peas lyric? It points to one of Jassy’s swipes at those companies—he insists that their current solutions are at a point AWS reached five years ago. Writer Gavin Clarke dishes:

“AWS and Amazon infrastructure senior vice president Jassy on Tuesday said he reckoned traditional on-premises tech companies were wrong to claim their private clouds offered the same benefits as AWS. Speaking at the AWS Enterprise Summit in London, Jassy did not name names, but referred obliquely to on-premises providers that charge large licenses [and] make fat margins. Running your own cloud does not give you the cost savings of having Amazon’s servers process and store your data and apps or give you access to a stream of new features, he argued.”

Perhaps, though Jassy does not seem to offer any data to support his assertions; see the article for more of his criticisms. I do agree that the pricey, large-license business model prevalent at these more established companies may be growing obsolete. Perhaps, though, their willingness to change by embracing cloud technology signals a more general disposition to adapt. After all, these companies have weathered market shifts before; let’s give them some credit now. Businesses considering their cloud options should do their own research into the choices, not simply accept Jassys’ avowal that his company’s solution is the only competent game in town.

Cynthia Murrell, October 10, 2013

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