Google Surpasses Print Periodicals in Ad Revenue

December 3, 2013

Google has passed an ad-revenue milestone, Business Insider reveals in, “Google Is Now Bigger than Both the Magazine and Newspaper Industries.” Writer Jim Edwards tells us that Google is expected to rake in about $60 billion this year, mostly from advertising. The article includes a chart which compares Google’s U.S.-based ad revenue to that of U.S. magazines and newspapers since 2004. The graph shows Google pulling ahead last year.

Edwards writes:

“In part this is because the print media has suffered such a precipitous decline. But note that Google’s last full year results from 2012 are approaching the historic maximum that all magazines combined achieved back in 2007 before the crash. It’s won’t be long now, in other words, before Google not only eclipses magazines but also becomes bigger than magazines ever were — even when there was no Internet to compete with. That’s staggering.”

Is it? Personally, I don’t find this revelation that surprising, though the chart is worth a look if only to examine how the fortunes of newspapers have fallen over the last nine years. Is it really so surprising that Google is on track to dominate the information field?

Cynthia Murrell, December 03, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

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