How to Take Advantage of Local Market Opportunities
December 12, 2013
The article titled Three Steps for Crushing Multi-Location Search on Search Engine Land offers tips for “local market opportunity” aka multi- location businesses taking advantage of local coverage in all of the areas serviced. The first tip is to know your local market coverage by identifying all of the areas you might be missing out in and compiling search volume data as well as average order value and doing some fancy mathematical footwork to understand more clearly where you stand to gain the most in terms of first page coverage on search engines. The second tip is to optimize your business listings.
The article states:
“Beef up your listings with as much data as you can provide — directions, payments accepted, localized description, categories, images, local coupons, photos, social network links and links to individual store pages can really make your listing stand out. I call it good data fidelity. This data — when accurate, current and consistent across locations — helps search engines deliver optimum results to user queries. And search engines live or die by delivering a good user experience through accurate results.”
The third and final suggestion is to keep the bulk and manual feeds for local maps through Google Plus, Bing Business and Yahoo up to date and accurate. These all comprise sound advice, but it was surprising to see that the author left out a major tip: buy Google ads.
Chelsea Kerwin, December 12, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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Hey author i think you are really doing great job by posting such nice article here. Thanks