DataSift Announces Trainable VEDO Processing Engine

December 30, 2013

The folks over at DataSift dropped us a line announcing the release of their next-generation processing engine, VEDO. The company’s founder and CEO Nick Halstead writes about the product at the company’s blog in, “DataSift VEDO: Programmable Intelligence.” The central idea, they told us, is to apply context and capture value from social data with less manual processing than before. That is a welcome advance. We wonder: can Datasift match Topsy’s spectacular deal with Apple?

Halstead relates:

“So today we are announcing VEDO – an extension of our core platform that brings programmable intelligence to the masses. Building upon our incredibly rich text pre-processing and parsing capabilities, we have added a whole new engine that allows customers to take advantage of advances in machine learning, statistical models, rich taxonomies and much more all through a simple and unified approach. As with the rest of our platform, we want to reduce the cost of developing this kind of functionality for our customers and let them focus on innovation and not on infrastructure.

VEDO brings the power to understand the context and the meaning of the content itself. It can be trained to understand any subject and to contextualize it so that the data can be inherently joined to other structured data within the business.”

Halstead goes on to advise that this connection between social data and other business data is the key to realizing value from investments in social-media data. A DataSift representative explained that three new components, programmable user rules, machine learning, and a library of pre-built classifiers, have been added to the processing engine. These features let users tailor VEDO to automatically categorize, interpret, and deliver social data in the ways most useful to their companies.

DataSift is holding a webinar on VEDO on January 9th; see here for details. True to its roots as an offshoot of the now-defunct TweetMeme, the company envisions a day when all organizations employ social-media data to inform their business decisions. Founded in 2010, DataSift has offices in San Francisco, New York, and Reading, U.K.

Cynthia Murrell, December 30, 2013

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