More Changes to Google Search Results

December 31, 2013

We learn about a couple of new changes Google is making to their search-result pages in “Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers” at Search Engine Watch. The car-shopping feature makes sense; Google has added vehicles to its Knowledge Graph in a way that allows users to do their comparison shopping right in the search results. That’s handy, and places Google in competition with auto comparison and shopping sites.

The in-depth article part is a little more complex. The company is positioning this change as helpful to those 10 percent of users Google says are after more than just a quick answer. While they do promise to include “up to” three in-depth articles and a link to pre-load “up to” ten more, these results are now pushed to the bottom of the page.

Writer Jennifer Slegg tells us:

“In-depth articles previously appeared in the middle of the search results. This update should help appease those webmasters who are concerned about organic search results being pushed lower and lower on the page, while still giving the searchers the information they want….

This change is currently available in English on Google.com, however they plan to expand the feature to more countries and languages in the future. Not all search results will have in-depth articles, but the program is expanding with more topics, particularly things that are related to current events. Google promises that alongside reputable and established news sources like the Washington Post and The Guardian, readers will also find in-depth content from smaller blogs and publications.”

This being a Search Engine Watch article, it does pass on Google’s advice for webmasters hoping to reach these users who are after comprehensive content. If you belong that slice of inquisitive searchers, just remember to scroll down and click through for the good stuff. Of course, it would make things easier for the search giant if that pesky ten percent would just get with the program and take what Google offers. Maybe someday.

Cynthia Murrell, December 31, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

Comments

2 Responses to “More Changes to Google Search Results”

  1. dating on March 20th, 2014 3:42 pm

    Arrange for some good food at home, invite him for dating in
    nj a candlelight dinner with some wine and, you
    are sure to win him over. Here are some of the tips that you ought to put
    into practice.

  2. http://www.mojopages.com on March 29th, 2014 3:45 pm

    In either case, you’ll be able to advise you on the way to Mandela’s home village of Qunu where he will eventualloy be
    buried. Choosing a funeral casket for funeral home dallas a deceased loved one.
    They aree sent to others when something great haas happened in their life, as it gives us
    an opportunity tto pay trijbute tto thhe deceased loved one.
    The Funeral Rule, enforced by the Federal Trade Commission on regions where the two companies’ cemeteries and
    funerql homes now offer special services on their website.

  • Archives

  • Recent Posts

  • Meta