Asknet.ru: A Semantic Search Engine

January 27, 2014

We learned about a new semantic search engine. A public demonstration is available at http://www.asknet.ru/EN/index.htm. Some chatter about the system appeared on LinkedIn. Like many of the next-generation search systems, there were some questions and comments from the “experts” who participate in the LinkedIn search discussions.

According to the Web site:

AskNet search technology is its main product and the focus of the commercial licensing and development.  The search engine combines the speed of an index with the functionality of linguistic analysis. The AskNet search engine reverses the search result process. Traditionally, search engines provide links to large numbers of documents that contain reviews.  They leave the users to hunt their answers in thousands of pages and millions of words. AskNet`s linguistic analysis makes it possible to provide meaningful answers to searches as quickly as traditional search engines.  No linking required!

One LinkedIn expert pointed out:

AskNet Search ( online service asknet.ru) is the demo version. Not all algorithms are implemented for asknet.ru. All of them are implemented in the enterprise search engine. AskNet Search realized metasearch functions using snippets from Google. These text snippets are not whole sentences. Therefore, the quality of linguistic search AskNet Search could be better, when it used sentences for search, rather than a snippets from Google.

We suggest running some test queries and determining if the system delivers useful results. Keep in mind that a technology demonstration is usually set up to make it easy to get a “feel” for the basics of a system.

With regard to semantics and analytics, the supporters of today’s hottest technologies often are like supporters of the Liverpool football team. The coach is usually wrong and one or two players are terrible. The team concept, however, is one to support to the death. Rational? Nah. Part of today’s standard operating procedure? You bet.

My view is:

  1. Many vendors are recycling old algorithms with a Project Runway touch up. The basic design, however, is recognizable as a cute little red carpet number. Innovation is a bow or a tuck.
  2. Some so-called experts (folks I describe as poobahs, azure chip consultants, of people with a dog in the fight) see their clients’ products as truly wonderful innovations. The notion that a researcher in 1980 hit upon a method and created a product based on that method is of little or no consequence. Who cares what Julius Caesar said after the battle of Alesia. Ancient history.
  3. Prospects may not be looking for a better search solution. Prospects may be looking for a system that is less of a problem than the incumbent solution. Therefore, the procurement team is trying to keep their paycheck, not revolutionize information retrieval.
  4. Many systems work only if the user knows what he or she is looking for. Predictive search (go with the search history and the norm for a cluster) is good enough. Who has time to do deep dive research in today’s rush-rush-rush business climate.

The buzzword blizzard makes it difficult to figure out what system delivers what. I know I am easily confused, and my hunch is that others may face the same hurdle. Will Sochi feature a confusion jump involving leaps of faith over search vendor claims?

Stephen E Arnold, January 27, 2014

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