Ads Gone Wrong

February 2, 2014

I came across an outfit called Tribune Online. The company offers a news aggregation service. You can examine the different content slices at http://www.frenchtribune.com. There are several interesting characteristics of the site.

First, the company offers country specific “Tribunes online.” One example is http://austriantribune.com/klasse/legen/united-states. Try to navigate to this country specific listing of articles from a range of sources. The information is in English and provides a country-specific “brand” for content available from the main Web page. The company lists some of the country-specific “brands”, but I could not locate a comprehensive list.

Second, the advertisements are flagged. What is intriguing about the paid articles is that they are scattered across different business sectors. I am not sure how many people will related to technology for indexing spun out of SAIC, a new diet for chubbies, and a listicle of metal detectors. I am finding less and less relevance in the online ads displayed to me. I thought technology like Bing’s, Google’s, and other ad services was to deliver relevant advertising.

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Third, the name of the company is listed as Tribune Online. The principal office appears to be in France. I could not determine if the US news and information company using the word “Tribune” in its name was involved. Running a query on a public Web index company is interesting. Confusion between US Tribune publications’ online presence and “Tribune Online” was interesting.

If you are a Euro news maven and want to get non-European Commission sponsored aggregation of articles, check out some of the Tribune Online’s services. I liked this one: http://frenchtribune.com/categorie/emplacements/spain.

I did not spot a search function. Have we entered the post-search era?

Stephen E Arnold, February 2, 2014

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