Google Puts Some Effort into the Google Search Appliance

February 12, 2014

Last I knew, the Google Search Appliance (GAS) had trimmed its product line, eliminated the impulse buy option for the Mini, and kept the price at the higher end of the appliance market.

I learned over the last two years that Google has placed more than 60,000 GSAs in organizations. I have no idea if the number is valid, but if it is, the GSA is one of the top dogs in enterprise search. I also heard that there was a small team working on the GSA and an even smaller team handling customer support. Google pushes functions to resellers who deal with the customers. Google outsources manufacturing of the GSA. Most important, Google seems to have an off-again, on-again interest in on premises search. The future, as I understand it, is the cloud. The GSA is, in my opinion, an anachronism in the Nest, X Labs, and Android-Chrome world. But, hey, I have been wrong before. I once asserted that basic search should not be a challenge for most organizations. Wow, did I get that wrong! Jail time, law suits, and DARPA’s almost admission that search is not working notwithstanding.

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The GSA has been around almost a decade. Version 7.2 is “a leader in the Garnet Enterprise Search MQ.” I certainly don’t doubt the word of an estimable azure chip consulting firm. No, no, no.

The new version, according to Google, delivers:

  • Metadata sorting. A function available in the 1983 version of Fulcrum Technologies’ system
  • language translation. A function available from Delphes in the 1990s
  • A document preview function. iPhrase in 1999 delivered this feature
  • Entity recognition. Verity implemented this function in the 1980s
  • Dynamic navigation. Endeca rolled out this feature in 1998

In my opinion, the GSA is catching up to innovations available for many years from other vendors. Comparing the EPI Thunderstone and Maxxcat appliances to the GSA emphasizes that the GSA is not quite at parity with other products in the channel.

According to “Google Updates Enterprise Search Appliance Tool,”

The GSA 7.2 update comes more than a year after the firm upgraded the GSA to version 7.0, and builds on the features included in that update. The most notable includes the ability to improve the way data can be indexed with key attributes, such as author name, or the date it was created.

How much does a GSA cost? According to the US government’s GSAadvantage.gov, a 36 month license for a GB 7007 is $69,296 for 500,000 documents. Have more documents? Pay for an upgrade. However, I can use a hosted service like Blossom Software to index my content for about $2,400 per month. I can use the low cost dtSearch solution for $160 per seat. I can download an open source solution and do it myself.

For an organization with 20 million documents to index, the cost of the GSA solution noses into HP Autonomy territory. Too rich for my blood, and I think that lower cost appliance vendors will see the Google Search Appliance as a lead generator.

I wonder if those azure chip consultants have licensed the GSA to handle their Intranet information retrieval tasks?

Stephen E Arnold, February 12, 2014

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