Innovation Tips for Information Management

April 1, 2014

Inmagic is an information management brand from Lucidea. Lucidea’s claim to fame is its development and implementation of social knowledge network for enterprise organizations. Social knowledge network is a new term for us and according to Lucidea it means mining information silos and creating knowledge-based communicates to improve productivity, collaboration, and better initiatives. In the recent white paper “Addressing The Innovation Imperative For B2B Companies,” Inmagic covered the topic of innovation.

The white paper explains that innovation is imperative to companies and highlights several key practices to make innovation work for a company. The first practice is to align innovation to strategy:

“Mapping innovation and product decision-making processes to business strategy ensures that product development efforts are consistent with your company’s goals. Since ideas from customers may not correlate with company strategy, this ensures that ideas – even good ideas – that are strategically misaligned are not inappropriately prioritized.”
The biggest problem with starting with this practice is assuming that a strategy exists in the first place. Many businesses have trouble focusing their goals into a conceivable strategy. Building a strategy should be the goal.

The second practice involves keeping product managers and other necessary employees in the loop. It is another practice that assumes the company already has products and product managers. What about organizations that do not have either, but instead offer a different type of service?

That leads to another question: what is innovation? We can always go by the dictionary definition, but would it not be better to define how Inmagic defines it in this white paper?

Whitney Grace, April 01, 2014
Sponsored by, developer of Augmentext


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