Microsoft Dynamics Marketing
April 1, 2014
SharePoint is showcasing its brand new marketing automation features. Dynamics Marketing marks a formal entrance into a market where Microsoft previously had no presence. CMS Wire covers the details in their article, “Will Microsoft Dynamics Marketing Trigger the SharePoint Effect?”
Their coverage says:
“At last month’s Convergence conference in Atlanta, Microsoft revealed what it had been internally assembling around its 2012 acquisition of Marketing Resource Management (MRM) specialists MarketingPilot. The resulting digital marketing suite has the potential to shake up the marketplace just as SharePoint did in the enterprise content management (ECM) market in 2001.”
Many wonder if Microsoft Dynamics will enjoy the same momentum as SharePoint, or the “SharePoint effect.” Simply stated, many companies don’t care if Microsoft offers the best product; they just want a simple implementation that integrates with their other Microsoft products. Stephen E. Arnold is a longtime leader in search and covers a lot of SharePoint news on his Web site, ArnoldIT.com. We will have to see if Dynamics Marketing stands the test of time like SharePoint.
Emily Rae Aldridge, April 1, 2014
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