Printed Information: The Burden of Adding Value
April 14, 2014
Navigate to your local news vendor (well, there aren’t many here in Harrod’s Creek) and buy a copy of the printed edition of the New York Times. Turn to page B3 of the April 14, 2014 edition and read “Leaner and More Efficient, British Printers Push Forward in Digital Age.” You may be able to find it online at http://nyti.ms/1knDRGk but no guarantees from the goose’s free blog.
The article contained a fascinating statement. I quote attributed to Mr. Kingston of Wyndeham, a printing company (a surviving printing company) in England:
The same applies to books and magazines, Mr. Kingston said. “We can now make a bespoke edition of any magazine; we can bind it in a different way and use special colors. We can personalize it and send it. There is much higher added value there.”
This search for added value is, I assume, a lever with which to reverse these factoids in the write up:
- Printing has become a “peopleless business” which means that employment has cratered from 350 in one plant to 114
- In Britain printing employed “around 200,000” in 2001 to about 125,000 when the New York Times went to print a day or so ago
- Revenues? Ouch. “The industry’s revenue is projected to shrink to about 10 billion pounds, or approximately $17 billion, by 2017, down from more than £15 billion in the 1990s…”
- Cheaper labor puts the squeeze on UK printers: ““So for things that are time-sensitive like magazines and have to be done in the region, the best deal might be outside of the U.K. — and you can have your products here overnight.”
The write up mentions other factors as well.
My view is that personalizing a magazine about Godzilla will put a load on “adding value’s” shoulders. Perhaps a video would be more appropriate or a social media stream, two channels not highlighted in the New York Times’ article? Stop the presses. Well, spike that.
Stephen E Arnold, April 14, 2014
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