Watch Out for Predictive Coding Traps

May 28, 2014

Chris Dale over at ZyLAB seizes upon the description of a session from the recent ACEDS 2014 eDiscovery Conference as a launching point for a word of caution in, “ZyLAB’s Mary Mack on Predictive Coding Myths and Traps for the Unwary.” The session’s goal was to counteract a common misperception: that predictive coding some sort of magic. Mack was also to spell out some specific “traps and pitfalls” that should be considered early in the predictive coding process. Dale writes:

“As the use of predictive coding technology advances, the grounds of opposition, originally generalised, have become more focused and specific. It is asserted, for example, that ‘predictive coding is not faster and more effective than traditional manual review’, and broad assertions are made about the merits of (for example) in-sourcing eDiscovery. When analysed, most of these assertions prove either to have no analysis behind them which is based on fact or to represent special pleading on the part of one side or the other in the debate. There are certainly issues to be discussed, but let’s do that in an objective way. Mary Mack’s second session at the ACEDS conference examines some of these assertions with a view to encouraging dispassionate and fact-based decision-making.”

Alas, it is too late for any of us to attend these particular sessions. Folks would do well, however, to remain alert to the existence of potential pitfalls and to commit to thoroughly researching them before leaping into a predictive coding strategy.

Cynthia Murrell, May 28, 2014

Sponsored by ArnoldIT.com, developer of Augmentext

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