Google: Authors Not Helping Traffic

August 30, 2014

First, Google removed operators for Boolean queries. Then, Google started suggesting what I wanted. Now, Google does away with authors. These steps improve user experience. In John  Mueller’s Google Plus post I learned:

(If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

No, I am not curious. I know several things. Precision and recall are less and less useful to Google.

What is important is ad revenue. Google wants a way to sell ads to fund projects like Loon, Glass, and drones. Oh, pesky authors anyway.

Stephen E Arnold, August 30, 2014

Comments

One Response to “Google: Authors Not Helping Traffic”

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