Google: Is Life Extension Helping Web Search?

September 4, 2014

I read “Google Backed Calico to Launch $1.5 Billion Aging Research Center.” The idea of wellness is a good one. The concept of life extension does not match up with information retrieval. As Google marginalizes blog search, Google’s initiatives are fascinating. The company has not been able to diversify its revenue stream from search based advertising. The company has been able to diversify its science projects. From Loon balloons to investments in quantum computing, Google’s activities remind me of a high school science fair on steroids.

I learned that this new venture which joins Google delivery drone investments is focused on:

The new San Francisco Bay Area facility will focus on drug discovery and early drug development for diseases like neurodegeneration and cancer. Calico’s larger aim is lifespan extension.

What’s this bode for good old fashioned relevant search results? More ads, less relevance is one possibility. Search is parked on an access road to the information highway I fear.

Stephen E Arnold, September 4, 2014

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