SLI Systems Improve Chemist Direct Web Site Search
October 7, 2014
The article titled Chemist Direct Conversion Rates Soar Following Deployment of SLI Systems’ Search Technology on Retail Times explores the success of Chemist Direct’s online business. Chemist Direct is the leading UK pure play pharmacy company, and in January 2014 they deployed SLI Systems advanced site search solutions to improve their customer’s search experience. The article discusses the success of this deployment,
“Chemist Direct said it saw an immediate sales impact with conversion rates improving dramatically, by 175%, and search customers’ average order values increasing by 196%. Chemist Direct deployed SLI Systems’ search box offerings… based on patented technology that learns from visitors’ site search activity and click throughs to deliver the most relevant results. The technology also brings clients’ non-product information, such as user ratings, reviews, social content, blogs and videos, into search to deliver an impressive user experience…”
Emphasizing the importance of speed and relevance in search, Chemist Direct employee Stephen Lovell spoke to the sheer number of products available and the amount of monthly transactions. With the newly deployed SLI Systems’ (specifically Learning Search and Rich Auto Complete) customers visiting the Chemist Direct website find what they are looking for more quickly and stick around the complete their purchase. It is difficult to dispute that search is an increasingly integral aspect of any online business.
Chelsea Kerwin, October 07, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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