Gartner and Enterprise Video Content Management

October 19, 2014

I read “Panopto Recognized as a “Leader” in Gartner’s Magic Quadrant for Enterprise Video Content Management.” I learned that Panopto is a “leader” in the mid tier consulting firm’s league table of enterprise video content management vendors.

According to the write up,

In use at Fortune 500 companies and leading academic institutions worldwide, Panopto is the only video platform that provides organizations with an integrated, off-the-shelf solution for video recording, live streaming, video management, and inside-video search. Within the enterprise, Panopto is being used to improve sales enablement, streamline employee onboarding, scale corporate training, and simplify the delivery of executive communications.  Within universities, Panopto is the fastest-growing solution for flipping the classroom, capturing lectures, and streaming campus events.

For many years, I have pointed out that locating information in a large collection of videos remains a dicey proposition. Years ago I explored Exalead’s video search system. It worked, but it imposed hefty computational burdens on system resources. Perhaps that has changed under Dassault’s stewardship? I wonder if the Exalead system could be used to manage an organization’s video? I don’t know, and the company does not appear in the Gartner version of the Boston Consulting Group’s matrix.

Another possible omission is Autonomy’s line up of video management and findability tools. I recall seeing a demonstration of a system with the “powered by IDOL” label. Has Autonomy withdrawn from the field of video play?

In our ongoing investigation of Google technology, we learned that it is easy to use YouTube as a convenient, low cost video management system. But no Google in the BCG inspired matrix.

I don’t know too much about video management, but when I scanned the graphic available from this link, I noticed these companies’ absence?

The inclusion of some products/companies with which I was not familiar was interesting; for example, Perceptive Software (part of Lexmark and owner of ISYS test search). The separate entries and Kulu Valley and Qumu struck me as an anomaly. Qumu, I believe, owns Kulu. Does 1 + 1 = a super leader or is this an oversight or just a failure to update?

Congratulations to Panopto. But in the back of my mind there is a reason why some consultancies lag behind McKinsey, BCG, and the pre-break up Booz, Allen & Hamilton. Mentioning “mid tier” reminds me of IDC’s sale of my content on Amazon without my permission under the “expert” Dave Schubmehl’s name.

Stephen E Arnold, October 18, 2014

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