LucidWorks and Its Clueless Graphic

October 21, 2014

I noted a link to a LucidWorks presentation in a tweet. I navigated to the presentation on Slideshare. The approach in the presentation was trendy. My approach to presentations is untrendy, so I am no judge.

I found one slide particularly suggestive of the company’s approach to marketing. On slide 20 I saw this:

image

I am not exactly certain what vowel the asterisk represents. The slides strikes me as possibly offensive. But I live in rural Kentucky. What do I know? I assume the message is clear.

Perhaps this type of marketing messaging is one of the reasons ElasticSearch appears to have more momentum in the commercialized open source search sector?

Here’s a representative ElasticSearch slide from “A Gentle Introduction to ElasticSearch.”

image

Which company’s presentation resonates with you? Cluelessness or clues?

Stephen E Arnold, October 22, 2014

Comments

Comments are closed.

  • Archives

  • Recent Posts

  • Meta