Hewlett Packard Autonomy Pushes into Hungary

October 28, 2014

I read “Statis Partners Up with HP Autonomy.” Statis is a services firm with about 60 employees. According to the article:

Hungarian Stratis Vezet?i és Informatikai Tanácsadó Kft. entered a partnership with Hewlett Packard Autonomy, thereby becoming part of the Big Data market, Stratis announced…

IDOL and the Digital Reasoning Engine can “do” Big Data, but the core system does information retrieval. There are other approaches to Big Data that use more modern technologies.

Some content processing vendors are showing more interest in what I call the Eastern European market. With HP looking to sell some of its China assets, the shift to Europe may be one way of growing revenues.

HP, like IBM, has its hands full. Forget the legal hassles, both companies are trying to get out of the buggy whip business, to reference a famous marketing myopia case.

The problem is that the revenues generated by new fangled businesses via the old-school IBM- and HP-type business model will produce revenue. Unfortunately that revenue will be less lucrative than the money made on mainframes and scientific equipment in the good old days.

HP will need to find dozens of Hungarian-type deals to allow Autonomy to pay back its new owner.

Stephen E Arnold, October 28, 2014

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