Will Two Xooglers Burnish Yahoo?

November 12, 2014

I read an exclusive story. Know how I know the story is “exclusive”? Here’s the title:

Exclusive: Some Unhappy Yahoo Investors Asking AOL for Rescue

Obviously you have to read the foundation’s exclusive. I want to focus on a different question: Can two former Google executives repair Yahoo’s revenues? I am less than optimistic. I used an illustration in one of the briefings I did during the era of Terry Semel. The picture featured a sinking ship with Mr. Semel’s face Photoshopped into a captain’s uniform.

As I pointed out years ago, once an Internet portal service loses its momentum, flat-lining is the upside. The downside is a slow, gentle drift into irrelevance. So the answer to the question, in my opinion, is, “Long shot.”

I like to recall Yahoo’s former chief technology officer railing me on a conference call about Yahoo’s super-advanced search technology. How is that working out?

Stephen E Arnold, November 12, 2014

Comments

One Response to “Will Two Xooglers Burnish Yahoo?”

  1. Exclusive: Some unhappy Yahoo investors asking AOL for rescueBig Online News | Big Online News on November 27th, 2014 3:30 am

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