Synthesio Leads in Listening Platforms in Forrester Wave Report
November 19, 2014
The article titled Synthesio Named a Leader in The Forrester Wave Enterprise Listening Platforms Report on Synthesio.com provided some new jargon in the discussion of enterprise listening platforms. (Listening platforms, not surveillance platforms.) The work these “listening platforms” do is largely tuning into the discussion of a given company on social media and use the information to better satisfy customers. The report named Synthesio as a leader among the eleven providers that “matter most.” The article quotes the report,
“European-based listening solution Synthesio was a leader in this study due to its superior global data coverage, automated analysis built from human coding, and functional dashboard. Synthesio has a strong road map that focuses on cooperative and connected sources of consumer feedback data. Well-satisfied customer references score the vendor highly for its flexibility and the frequency with which it recommends new approaches… Today, buyers need tools that provide more stakeholders with access to listening data.”
It is customer support that seems to have won this high ranking for Synthesio. Additionally, the report credits the user-friendly nature of their platform, even stating that the tools for this listening platform require “little training.” The field of enterprise eavesdropping platforms seems likely to grow as more and more conversations happen on social media, and Synthesio is leading the way, ears-first.
Chelsea Kerwin, November 19, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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