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December 5, 2014

What does predictive analytics have to do with formula 1 racing? Everything, says Computer World UK in “McLaren’s F1 Predictive Analytics Snapped Up By KPMG.” Formula 1 is to Europe as NASCAR is to the United States. It is one of Europe’s most popular sports and a lot of high-end technology is used to make the sport more exciting. McLaren is a top team and KPMG, a tax and advisory firm purchased its predictive analytics. KPMG will then use the analytics software to improve audits and advisory services.

“Simon Collins, KPMG’s UK chairman said: ‘McLaren has honed sophisticated predictive analytics and technologies that can be applied to many business issues. We believe this specialist knowledge has the power to radically transform audit, improving quality and providing greater insight to management teams, audit committees and investors.’”

McLaren is also renowned for its software being used to make split level decisions. The software’s potential is untested and its capability to help more industries is about to take off from the start line.

Whitney Grace, December 05, 2014
Sponsored by ArnoldIT.com, developer of Augmentext

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