It Is DuckDuckGo PR Time Again!

December 17, 2014

DuckDuckGo remains a strong rival to Google. It might be a small company in Pennsylvania and controls only a small amount of the Web traffic, but it keeps gaining traction because it respects user privacy. Fast Colabs has an insightful piece called, “Inside DuckDuckGo, Google’s Tiniest, Fiercest Competitor.” Gabriel Weinberg started DuckDuckGo in 2008 and it has slowly earned notoriety. In 2011 Union Square invested $3 million in the search engine and Time Magazine listed it as one of the 50 Best Web Sites Of 2011. DuckDuckGo grows 200-500% each year with more traffic.

Weinberg designed DuckDuckGo to provide specific answers to queries over providing a list of results. Also privacy is always a big issue:

“It quickly became clear that taking a no-holds-barred approach to privacy would give DuckDuckGo a unique selling point as Google gobbled up more private user data. So the company positioned itself accordingly and started amassing attention as the issue of online privacy slowly ballooned in the public’s consciousness.”

The article continues with information on how DuckDuckGo is entirely open source and relies on its community for development and improvement. It ends on a description of the employee’s work environment, explaining how there are ever only a few employees in the office due to most working remotely.

DuckDuckGo continues to defy odds and deliver a user Web experience often lacking in Google.

Whitney Grace, December 17, 2014
Sponsored by ArnoldIT.com, developer of Augmentext

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