Why Video Is Booming

January 8, 2015

I read “The Average College Freshman Reads at 7th Grade Level.” I find this fascinating. No wonder folks are baffled when it comes to framing a query using Boolean logic. Little wonder that youthful search “experts” are clueless about the antics of search vendors from the 1980s. These folks cannot and will not become the type of readers I encountered when I was in college in 1962.

The write up says:

“We are spending billions of dollars trying to send students to college and maintain them there when, on average, they read at about the grade 6 or 7 level, according to Renaissance Learning’s latest report on what American students in grades 9-12 read, whether assigned or chosen,” said education expert Dr. Sandra Stotsky.

I can think of many possible consequences of poor education. Today I am thinking about the interest young folks show in video. Why read when one can sit down and let the content flow to you.

In a more practical vein, those who cannot read will not be too keen on using information access systems that require a user to read content to locate needed information.

Exciting if you are pumping out videos. Not so exciting if you write books.

Stephen E Arnold, January 8. 2015


One Response to “Why Video Is Booming”

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