Basis Tech: A Search Vendor

January 10, 2015

Yep, I saw it on a Google Adword pitch. Basis, once the provider of some of Fast Search & Transfer’s translation functionality, has expanded its offerings. In addition to Asian language translate, the company offers Big Text analytics, entity extraction, and, of course, keyword retrieval.

Here’s the evidence, if one can call a Google ad “evidence”:

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We strongly support diversification by keyword centric search systems. Without continued innovation, search vendors would not be able to crack tough problems; for example, customer support, business intelligence, and knowledge management. Each of these buzzwords is fascinating, and I am not confident I can define them.

Stephen E Arnold, January 10, 2014

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