Captain Page Delivers the Google Translator

January 15, 2015

Well, one of the Star Trek depictions is closer to reality. Google announced a new and Microsoft maiming translate app. You can read about this Bing body blow in “Hallo, Hola, Ola to the New, More Powerful Google Translate App.” Google has more translation goodies in its bag of floppy discs. My hunch is that we will see them when Microsoft responds to this new Google service.

The app includes an image translation feature. From my point of view, this is helpful when visiting countries that do not make much effort to provide US English language signage. Imagine that! No English signs in Xi’an or Kemerovo Oblast.

The broader impact will be on the industrial strength, big buck translation systems available from the likes of BASIS Tech and SDL. These outfits will have to find a way to respond, not to the functions, but the Google price point. Ouch. Free.

Stephen E Arnold, January 15, 2015

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