IDC and BA Insight: Cartoons and Keyword Search
January 31, 2015
I kid you not. I received a spam mail from an outfit called BA Insight. The spam was a newsletter published every three months. You know that regular flows of news are what ring Google’s PageRank chimes, right?
Here’s the missive:
The lead item is an invitation to:
Unstructured content – email, video, instant messages, documents and other formats accounts for 90% of all digital information.
View the IDC Infographic:
Unlock the Hidden Value of Information.
With my fully protected computer, I boldly clicked on the link. I don’t worry too much about keyword search vendors’ malware, but prudence is a habit my now deceased grandma drummed into me.
Here’s what greeted me:
Yep, a giant infographic cartoon stuffed with assertions and a meaningless chunk of jargon: knowledge quotient. Give me cyber OSINT any day.
The concept presented in this fascinating marketing play is that unstructured content has value waiting to be delivered. I learned:
This content is locked in variety locations [sic] and applications made up of separate repositories that don’t talk to each other—e.g., EMC Documentum, Salesforce.com, Google Drive, SharePoint, et al.
Now it looks to me as if the word “of” has been omitted between “variety locations”. I also think that EMC Documentum has a new name. Oh, well. Let’s move on.
The key point in the cartoon is that “some organizations can and do unlock information’s hidden value. Organizations with a high knowledge quotient.”
I thought I addressed this silly phrase in this write up.
Let me be clear. IDC is the outfit that sold my information on Amazon without my permission. More embarrassing to me was the fact that the work was attributed to a fellow named Dave Schubmehl, who is one of the, if not the premier, IDC search expert. Scary I believe. Frightful.
What’s the point?
The world of information access has leapfrogged outfits like BA Insight and “experts” like IDC’s pride of pontificators.
The future of information access is automated collection, analysis, and reporting. You can learn about this new world in CyberOSINT: Next Generation Information Access. No cartoons but plenty of screenshots that show what the outputs of NGIA systems deliver to users who need to reduce risk and make decisions of considerable importance and time sensitivity.,
In the meantime, if you want cartoons, flip through the New Yorker. More intelligent fare I would suggest.
How do you become a knowledge quotient leader? In my opinion, not by licensing a keyword search system or buying information from an outfit that surfs on my research. Just a thought.
Stephen E Arnold, January 31, 2015
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