China Questionable. Is Russia the Next Down Market for Google?
February 18, 2015
I read “Google Faces Russia Android Probe after Yandex Protest.” The main idea is that the quite good Yandex search engine perceives itself to be disadvantaged due to Google policies for Android search. Who knows if the hurdle is real or imagined. Perception is everything. Think about the idea of Mr. Putin endorsing certain types of nation state interaction. Perception.
The write up opines:
Google may try to defend itself by noting that manufacturers are free to install rival services if they choose not to pre-load its other software. It is also likely to argue that customers can carry out searches via other software – including Yandex’s search app – after buying an Android handset or tablet.
Seems reasonable. The problem is that Google is not exactly an insider in Russia. Mr. Brin was to ride a Russian space ship. That seemed to fizzle.
If Yandex gets a decision that pegs Google as a bad boy, Russia like China may become a market that becomes difficult for Google to dominate.
Stephen E Arnold, February 18, 2015
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