Duck Duck Jumbawumba?

March 18, 2015

Usually if you want a private search, free of targeted ads you head on over to DuckDuckGo.com. While DuckDuckGo holds its on against bigger search engines, because it is the nice guy of search, no one has really come out to challenge water fowl. The Pittsburgh Post-Gazette has a story about another private-based search engine: “Hampton Entrepreneur Seeks To Launch Privacy-Friendly Search Engine,” but you cannot so much as call it a DuckDuckGo rival as another option.

Michael DeKort launched a $125,000 Kickstarter campaign to fund Jumbawumba, a search engine that uses Google’s prowess while retaining a user’s privacy. It also would create cohesive search results using video, images, news, and Web sites on one page, instead of four.

How does it work?

“Jumbawumba taps Google’s vast reach. To Google’s eyes, though, the queries come from Jumbawumba, not from the originating computer, Mr. DeKort said. And while Google, Bing and Yahoo! keep records of each computer’s searches, and use them to tailor advertising, Jumbawumba pledges not to store any data on one-time searches. (It would keep records of ongoing search queries, but wouldn’t sell them to marketing firms, Mr. DeKort said.) Jumbawumba’s computer server will ultimately be overseas, limiting government access, though the company would respect law enforcement subpoenas.”

While private search engines like Jumbawumba will probably never be able to compete with Google, it is good to know that Michael DeKort are fighting to protect online privacy. The more the merrier for private search!

Whitney Grace, March 18, 2015

Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com

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