FAST Marketing: Will It Work?

May 1, 2015

Navigate to http://hits1k.com/fast-enterprise-search/. Here’s the Web page I see:

image

The spelling of the word “fast” with caps and the reference to artificial intelligence are interesting. Is this company surfing on the “reputation” of the late, much loved, and not forgotten Fast Search & Transfer? Believe it or not the company is integrating

Yes, it is a reseller of EMC and Microsoft explaining search using Microsoft Surface. The video and the marketing suggest that enterprise search is a most interesting discipline. I watched the video, and I would give the solution a whirl if I had a Surface and some interest in standing up and looking down as I dragged stuff from place to place.

Don’t try this app on your mobile phone.

Stephen E Arnold, May 1, 2015

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